A Script Lift report connects campaign exposure to real prescription activity for a brand.
Reports live in Workspace view under Reports. Both admins and marketers with workspace access can view them. See Permissions.
To set up a new report, see Create a Script Lift report. For how Net Impact (Your Audience vs Control) is calculated, see Script Lift methodology.
Reports dashboard
Open Reports from the left navigation in Workspace view. The dashboard title is Reports.
A tab bar filters the table by report type:
| Tab | What it lists |
|---|
| All Reports | Campaign, Website, and Script Lift reports together |
| Website | Website reports only |
| Campaign | Campaign reports only |
| Script Lift | Script Lift reports only |
Script Lift tab columns
- Name
- Status (Draft, Processing or Active)
- Associated Campaigns
- Tags
- Created (date and author)
Prerequisites
Only Active Campaigns with Script Lift Reporting & Offline Conversion Events turned on before publish can be added to a Script Lift report. Enable that upgrade in the Create Campaign Flow Reporting options step while the campaign is still a Draft, then publish and wait until the campaign is Active.
How to open a report
| Starting point | What happens |
|---|
| Script Lift tab or All Reports | Click a submitted row to open the detail view |
| Draft row | Opens Create a Script Lift Report to finish setup |
Script lift data updates every 30 days.
- Breadcrumbs: Reports / Script Lift / report name
- Report name
- Created date and creator name
- Optional description
Status banners can appear on any tab while data loads.Associated Campaigns set the Analysis window label on each tab (+6 months post-campaign).
Tabs
Overview
Summarizes media delivery and lists campaigns tied to the report.
| Section | What it shows |
|---|
| Measure | Prescription brands selected at build time (counts by category depth) |
| Brand Performance Summary | Total Spend, Impressions, HCPs Reached, Avg Frequency; Analysis window when campaigns are linked |
| Associated Campaigns | Campaign, Status, Tags, Total Spend, Impressions, HCPs Reached, Avg Frequency (sparklines on spend and impressions) |
Growth
Switch between Total Impact (Gross) and Net Impact (Your Audience vs Control).
Total Impact (Gross)
Measures full prescribing volume among exposed HCPs and patients within 6 months after last exposure. New prescribers use a 720-day lookback; new patients use a 180-day lookback.
| Section | Controls | What it shows |
|---|
| Filters | Select date range; Analysis window | Limits gross metrics and charts to a chosen range |
| Total Impact (Gross) Overview | Four fixed metrics | New Prescribers, New Patients, New Prescriptions (NRX), Total Prescriptions (TRX); each tile includes a Cost Per → badge |
| Total Impact (Gross) Breakdown | By Week / By Month / By Year; By Destination / By Campaign / By Creative Type; metric selector | Cumulative line chart with series legend; Total … by … bar list with Percentage / Count toggle |
{metric} by {dimension} and {Week|Month|Year}. Use Download on the chart card to export the chart.
Net Impact (Your Audience vs Control)
Shows incremental prescribing versus the control group after baseline adjustment, using the same 6-month exposure window and 720-day / 180-day new-entity lookbacks. See Script Lift methodology for the matching logic behind this view.
| Section | Controls | What it shows |
|---|
| Filters | 80% / 85% / 90% / 95% Confidence Level; Analysis window | Confidence applies to overview cards and breakdown rows |
| Net Impact Overview | Four metrics | Absolute impact value, Lift → percentage pill (green up / orange down), Statistically significant or Not statistically significant; Not enough data when results are unavailable |
| Net Impact Breakdown | Metric selector; By Campaign / By Channel / By Destination | Table: dimension name, Lift, Significance, Margin of error (with Lift range), Exposed and Control bars with n= sample sizes |
Practitioner
Total Impact (Gross) — Practitioner describes gross prescribing among exposed HCPs; new prescribers use a 720-day lookback.
| Section | Controls | What it shows |
|---|
| Filters | All campaigns or one campaign; Quick views | HCPs Reached, Total Attributed HCPs (TRx badge), New-to-Brand Prescribers (NBRx badge) |
| Conversion summary | — | Headline count, HCPs Reached, Conversion Rate |
| Practitioner Breakdown | percentage / count | By specialty, Competitive Overlap, Prescriber Condition Match, By decile, By state, By city, By device, By gender |
Patient
Total Impact (Gross) — Patient covers patients prescribed by exposed HCPs; new patients use a 180-day lookback.
| Section | Controls | What it shows |
|---|
| Filters | All campaigns or one campaign; Quick views | Total Attributed Patients (TRx), New-to-Brand Patients (NBRx) |
| Conversion summary | — | Headline count, Total Patients, Conversion Rate |
| Patient Breakdown | By age: All / Female / Male / Unknown; percentage / count | By gender, By state, By payer (table), By payer type |
Build summary
Read-only recap of report setup:
- Tags
- Measure (prescription brand depths)
- Category (competitive categories)
- Conditions
- Lookback window: Prescriber 720 days, Patient 180 days
