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Campaign reporting shows how a Campaign performed across destinations. You build a custom table of dimensions and metrics for one active campaign. Admins and marketers with workspace access can create and use Campaign reports. There are no extra role restrictions beyond workspace access.

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Reports dashboard

Open Reports from the left navigation in Workspace view. The page title is Reports. Use Create Report to add a new report. Search and Tags filter the dashboard table. Click a Campaign or Website report row to open its management panel. Script Lift rows open the report directly.

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Campaign tab columns

  • Campaign (report name)
  • Associated Campaign (linked campaign)
  • Tags
  • Created (date and author)

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What a Campaign report shows

A Campaign report is a performance table for a single active campaign. You choose dimensions (breakdowns) and metrics (measures) from the campaign reporting catalog, set a date range, sort columns, and download CSV data. The header title follows: {report name} – Campaign Performance Summary. The builder has no separate chart or summary-tile views. The main surface is the data table and a totals row for selected metrics.
Campaign report builder with a dimensions and metrics panel on the left, a date range and download controls above a data table, and column headers for dimensions and metrics.

Example Campaign report builder layout (illustrative mockup). Your report name, campaign, and data will differ.

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Create a Campaign report

The only way to create a Campaign report is from Reports.
1

Open Create report

In Workspace view, go to Reports and click Create Report.
2

Choose Campaign Report

On What are you looking to report on?, select Campaign Report, then click Continue.
3

Add report details

On Add your Campaign Report details, set:
  • Report name
  • Description (optional)
  • Campaign (required): choose an active campaign
  • Tags (optional)
Click Continue to open the report builder.
Wrango does not pre-select dimensions or metrics. You choose columns in the builder, then Save & Close to persist your selection.

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Unlock paid Campaign fields (Script Lift)

Paid campaign dimensions and metrics require Script Lift Reporting & Offline Conversion Events on the campaign attached to the report. Turn on Script Lift Reporting & Offline Conversion Events in the Create Campaign Flow Reporting options step before you publish. You can also add it later. If the campaign is already published and you select a locked paid field in the report builder, Unlock campaign paid dimensions and metrics appears and turns the upgrade on for that campaign. That upgrade adds prescribing-related paid fields to the campaign catalog, such as Gross TRX, Gross NRX, New Patients, and New Prescribers. It also makes the campaign eligible for a Script Lift report once it is Active. For Script Lift report setup, see Create a Script Lift report. For paid fields on Website reports, see Website reporting. Wrango loads dimensions and metrics for Campaign and Website reports from the reporting catalog API (/reports/dimensions-and-metrics). Each item includes a display label, grouping category, internal key, and a paid flag. Fields marked paid show a Paid Feature tag in the dimensions and metrics panel.

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When paid fields are available

If the upgrade is off
  • Website report linked to a pixel with PLD Resolution off: paid fields are not available in the catalog.
  • Campaign report linked to a campaign with Script Lift Reporting & Offline Conversion Events off: paid fields are not available in the catalog.
If you select a paid field while the upgrade is off The field cannot be selected while the upgrade is off. Selecting it opens a dialog that turns the upgrade on for you, without leaving the report:
  • On a Website report, Unlock website paid dimensions and metrics enables PLD Resolution on the attached pixel.
  • On a Campaign report, Unlock campaign paid dimensions and metrics enables Script Lift Reporting & Offline Conversion Events on the attached campaign. The campaign has to be published already.
There are no other paid field sources. Every paid field is tied either to PLD Resolution on the pixel or to Script Lift Reporting & Offline Conversion Events on the campaign.

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Pixel and Campaign reporting

  • Website reporting is based on a pixel you select when you create the report. Active and Inactive pixels can both be used.
  • Campaign reporting is based on an active campaign you select when you create the report. It does not use a pixel ID to load performance rows.
Website Reporting on a campaign (builder Reporting options step) links a pixel for campaign attribution when the campaign is published. That is separate from creating a Website Report under Reports.

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Dimensions and metrics catalog

The platform groups fields by category in the left panel. Each field shows a Paid Feature tag when paid is true in the catalog.

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Dimensions

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Metrics

When Script Lift Reporting & Offline Conversion Events is on for the report’s campaign: Exact keys and categories come from the catalog response for your workspace.

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Manage a report

Clicking a Campaign or Website report row on Reports opens a side panel, the same pattern used for audiences. Use it to review and update the report without opening the builder. The panel shows the report Type, Created date and author, and Open, which takes you into the report builder. Discard changes and Save appear once you change something.

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Change the data source

You can point an existing report at different data instead of rebuilding it. Choose another campaign or pixel, then Save. Wrango asks you to confirm with Change report data source? before the change is applied. Your saved dimensions, metrics, and filters are kept, and the report pulls from the new source the next time you open it. Cancel to keep the original source.
  • Campaign reports can only use an active campaign.
  • Website reports can use an active or inactive pixel, since an inactive pixel still holds historical data worth reporting on.

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Report builder layout

  • Back control
  • Title with Campaign Performance Summary
  • View Details
  • Save & Close

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Dimensions and metrics panel

  • Dimensions and Metrics tabs
  • Search filters field labels in this panel (operational today)
  • Accordion groups by catalog category
  • Count badge on each group for selected fields in that group
  • Paid Feature tag on gated fields
  • Resizable panel (drag the right edge)
If nothing is selected, the table shows: Select dimensions or metrics to build your report.

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Table area

  • Date range (default: last 28 days through today)
    • Quick Selections: Last 28 days, Last 90 days, and Last 365 days
    • When Activity Date Time is selected as a dimension, the filter also includes Time (UTC) for more precise start and end values
  • Download (CSV)
  • Data table with reorderable columns. Sorting is available on the columns that support it; the others show Sorting not supported for this column
  • Column filter on Date and Day of Week (calendar range); other columns show Filter coming soon
  • Search filters the table once at least one dimension is selected. When nothing matches, Wrango shows No results for your search term with a Clear search control
  • Infinite scroll
  • Totals row for selected metrics when metrics are selected

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Export

Download opens Download full report, which exports every row for the selected columns and date range as a CSV. The dialog shows Rows to download, an Estimated time, progress while the export runs, and Cancel. Filename uses the report name when set.