Campaign reporting

Campaign reporting shows how a Campaign performed across destinations. You build a custom table of dimensions and metrics for one active campaign. Admins and marketers with workspace access can create and use Campaign reports. There are no extra role restrictions beyond workspace access.

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Reports dashboard

Open Reports from the left navigation in Workspace view. The page title is Reports. Use Create report to add a new report. Search and Tags filter the dashboard table. Click a row to open the report builder.

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Campaign tab columns

• Campaign (report name)
• Associated Campaign (linked campaign)
• Tags
• Created (date and author)

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What a Campaign report shows

A Campaign report is a performance table for a single active campaign. You choose dimensions (breakdowns) and metrics (measures) from the campaign reporting catalog, set a date range, sort columns, and download CSV data. The header title follows: {report name} – Campaign Performance Summary. The builder has no separate chart or summary-tile views. The main surface is the data table and a totals row for selected metrics.

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Create a Campaign report

The only way to create a Campaign report is from Reports. Wrango does not pre-select dimensions or metrics. You choose columns in the builder, then Save & Close to persist your selection.

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Unlock paid Campaign fields (Script Lift)

Paid campaign dimensions and metrics require Script Lift Reporting & Offline Conversion Events on the campaign attached to the report. Turn on Script Lift Reporting & Offline Conversion Events in the Create Campaign Flow Reporting options step before you publish. Published campaigns cannot be edited, and this upgrade cannot be enabled after the campaign is Active. That upgrade adds prescribing-related paid fields to the campaign catalog, such as Gross TRX, Gross NRX, New Patients, and New Prescribers. It also makes the campaign eligible for a Script Lift report once it is Active. For Script Lift report setup, see Create a Script Lift report. For paid fields on Website reports, see Website reporting.

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Paid dimensions and metrics

Wrango loads dimensions and metrics for Campaign and Website reports from the reporting catalog API (/reports/dimensions-and-metrics). Each item includes a display label, grouping category, internal key, and a paid flag. Fields marked paid show a paid tag in the dimensions and metrics panel.

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When paid fields are available

If the upgrade is off

• Website report linked to a pixel with PLD Resolution off: paid fields are not available in the catalog.
• Campaign report linked to a campaign with Script Lift Reporting & Offline Conversion Events off: paid fields are not available in the catalog.

If you select a paid field while the upgrade is off You can select the field in the panel and Wrango prompts you to turn on the matching upgrade:

• Turn on PLD Resolution for the pixel tied to the Website report from the Pixels dashboard or during Create a pixel.
• Turn on Script Lift Reporting & Offline Conversion Events in the Create Campaign Flow before the campaign is Active.

There are no other paid field sources. Every paid field is tied either to PLD Resolution on the pixel or to Script Lift Reporting & Offline Conversion Events on the campaign.

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Pixel and Campaign reporting

• Website reporting is based on an active pixel you select when you create the report.
• Campaign reporting is based on an active campaign you select when you create the report. It does not use a pixel ID to load performance rows.

Website Reporting on a campaign (builder Reporting options step) links a pixel for campaign attribution when the campaign is published. That is separate from creating a Website Report under Reports.

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Dimensions and metrics catalog

The platform groups fields by category in the left panel. Each field shows a paid tag when paid is true in the catalog.

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Dimensions

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Metrics

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Paid metrics (Script Lift)

When Script Lift Reporting & Offline Conversion Events is on for the report’s campaign: Exact keys and categories come from the catalog response for your workspace.

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Report builder layout

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Header

• Back control
• Title with Campaign Performance Summary
• View Details
• Reset
• Save & Close

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Dimensions and metrics panel

• Dimensions and Metrics tabs
• Search filters field labels in this panel (operational today)
• Accordion groups by catalog category
• Count badge on each group for selected fields in that group
• Paid tag on gated fields
• Resizable panel (drag the right edge)

If nothing is selected, the table shows: Select dimensions or metrics to build your report.

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Table area

• Date range (default: last 28 days through today)
• Download (CSV)
• Data table with sortable, reorderable columns
• Column filter on Date and Day of Week (calendar range); other columns show Filter coming soon
• Infinite scroll
• Totals row for selected metrics when metrics are selected

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Export

Download exports the current columns and date range to CSV (up to 10,000 rows). Filename uses the report name when set.