Create Campaign Flow

The Create Campaign Flow is a multi-step builder in Workspace view. You configure a Campaign, attach existing Audiences, Destination seats, and optional Pixels, then publish. Both admins and marketers can use this flow in any workspace they can access. See Permissions. Start from Campaigns by clicking Create campaign, or resume a Draft from the Campaigns dashboard.

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Flow overview

The builder header shows Create a new Campaign. Once you save the first step, a Draft status badge appears and stays while you work. After you publish, the badge reads Submitted. Six steps appear in the header:

1. Campaign details
2. Audience
3. Schedule
4. Destinations
5. Reporting options
6. Review & publish

A Campaign Pricing panel stays visible on the right throughout the flow. It estimates fees based on the audiences and destinations you add, and whether Script Lift Reporting & Offline Conversion Events is enabled.

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Step 1: Campaign details

On the first screen, enter:

• Campaign name (required)
• Description (optional)
• Tags (optional Workspace tags)

Click Save & continue to create a draft campaign and move to Audience. If you close the builder with unsaved changes, Wrango shows Unsaved changes and offers Cancel, Close without saving, and Save & Close.

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Step 2: Audience

Title: Select audience(s) Add an existing Audience to the campaign, or continue without one.

• Click Add existing audience(s) to open the picker.
• Search with Search audiences.
• Confirm with Add audiences.

Optional. You can continue with no audience selected to build a measurement-only campaign.

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Which audiences can be added

The picker lists audiences with status Campaign Ready only. An audience reaches Campaign Ready when it has been submitted and processing is complete. Audiences that are not Campaign Ready do not appear in the picker. Finish or fix the audience from the Audiences dashboard before adding it here.

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Measurement-only campaigns

A campaign published with no audience is a measurement-only campaign. Rather than activating an audience to a destination, Wrango measures the media you buy yourself through the deal it provides, so you can run Script Lift or website measurement against media you are already running. Everything else about the flow is unchanged. You still need a name, a schedule, and at least one destination seat, and you can turn on reporting options as usual. Two things look different when no audience is attached:

• The Audience card is not shown on Review & publish.
• Audience Fee and Search Audience Fee show Not added yet instead of a price, so they are excluded from the Estimated total.

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Step 3: Schedule

Title: Set the schedule Set:

• Campaign start date (required). Dates before today are disabled.
• Campaign end date (required). The end date must be on or after the start date.

Required: both dates. Missing values show A campaign start date is required to continue. or A campaign end date is required to continue.

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Step 4: Destinations

Title: Select destinations Add at least one Destination seat where the campaign will run.

• Click Add existing destination to open Add an existing Destination Seat.
• Choose a Destination, then a Seat.
• Click Continue to add the seat to the campaign.

Required: at least one seat. If you continue without one, Wrango shows Please select at least one destination to continue. Each added seat card shows the destination name, Seat name, Ad Account ID (when present), destination-specific fields, Tags, and a remove control. For Manual setup destinations, only Active seats can be selected. For Native integration and Ad Connect destinations, any seat can be selected. To connect a new platform or seat before building the campaign, use the Add a destination seat flow from Destinations.

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Expired authorization

Wrango checks each attached destination’s authorization when you enter this step and again when you continue. If one has expired, a red banner appears on that seat card and Continue is unavailable until you fix it. The message names the destination to reauthorize, or the number of destinations needing attention when more than one has expired. Use Reauthorize on the banner, or restore the destination from its details page. Save & Close still works, so you can leave the campaign as a draft and come back to it.

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Step 5: Reporting options

Title: Reporting options Both reporting upgrades are optional. You can leave both toggles off and continue.

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Website Reporting

Toggle Website Reporting to attribute website visits to the campaign. When enabled, you must add a Pixel. Active, Inactive, and Pending pixels can all be selected:

• Click Add existing under Add pixel.
• Search with Search pixels and select a pixel.

If Website Reporting is on but no pixel is selected, Wrango shows Missing pixel with To continue with Website Attribution enabled, a pixel must be added. Basic website analytics are included at no cost when a pixel is installed. Practitioner-identity fields in website reporting (such as NPI, Specialty, and Practice Location) require PLD Resolution on the pixel you attach.

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Script Lift Reporting & Offline Conversion Events

Toggle Script Lift Reporting & Offline Conversion Events to measure prescribing impact and unlock paid campaign reporting fields such as Gross TRX, Gross NRX, New Patients, and New Prescribers. The step shows the added cost of this upgrade, +$5 CPM** and **+$1.50 CPC, next to the toggle. When enabled, this campaign can be added to a new or existing Script Lift report from the Reports menu. You do not link a Script Lift report in this step. After the campaign is active, add it when you create a Script Lift report from Reports.

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Step 6: Review & publish

Title: Review & publish Review summary cards for Campaign details and Schedule. Audience and Destinations appear when the campaign has them, and Reporting options appears when any reporting toggle is on. Click Publish Campaign to submit the campaign. After publish:

• All steps are marked complete and fields are read-only.
• The campaign moves to Processing.
• Wrango opens the Campaign Published dialog.

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If the campaign cannot be published

Wrango checks your destinations before it publishes anything. If one of them cannot accept the campaign, nothing is sent and the campaign stays a Draft. The step shows an error titled Couldn’t publish this campaign with the reason, for example a connection that needs reauthorizing or an ad account that is not ready to receive audiences. The error stays on screen so you can fix the cause and publish again.

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Campaign Published

The success dialog shows:

• Campaign Published
• Sync timing: destinations may take up to 60 minutes to reflect the campaign depending on the platform.
• Campaign ready in 24-48 hours
• Copy about using Deal IDs to locate the campaign in its destination platform.
• A Deal IDs section, which always shows Deal IDs will be available once campaign processing is complete. This dialog appears only right after you publish, so your Deal IDs are on the Campaign details page rather than here.

See Deal IDs and how to use them for DSP activation steps. You can also copy Deal IDs from the Campaign details page. Click View all campaigns to return to the Campaigns dashboard. Once processing finishes, the campaign status becomes Active.

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Delete a draft

While the campaign is a Draft, you can delete it from the builder header actions. Processing and Active campaigns cannot be deleted.