Audience builder

Use Build with Wrango data when you want to create an Audience from Wrango data inside the product. Choose this path when you need rule-based targeting instead of uploading a fixed CSV list. If you already have a list of NPIs, use Import an audience instead.

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Builder flow

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Build audience

In Build audience, the step opens with Audience Traits search and four expandable groups. Use All to browse the full hierarchy, or switch to Selected after you have added traits. Each group shows a selected count. Clear all removes every current trait selection, and asks you to confirm first because you have to reselect them by hand.

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Trait nesting

• Specialties is organized as primary specialty, then secondary specialty.
• Prescription Brands is organized as category, then brand, then generic, then code.
• Conditions is organized as category, then condition, then code.
• Procedures is organized as category, then group, then procedure, then code.

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How selection works

• Use the chevron beside a row to expand the next level of the hierarchy.
• Select a higher-level item when you want to include everything nested below it.
• Use search in Audience Traits to find matching traits across the current group.
• When a search is active, Wrango opens the matching branches and lets you select the visible results from that group.
• After you have selections, Selected shows only the groups that currently contain included traits.

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Lowest-level details and saved filters

The lowest level in each menu includes an info icon. Select that icon to open a side panel with metadata details for that item. The panel shows the item title and any available fields tied to that lowest-level value. After you make selections, Wrango saves them into summary cards. For Prescription Brands, Conditions, and Procedures, those cards also expose trait-level filters. Specialties does not use these filters.

• Decile uses a slider from 1 to 10. New selections default to deciles 3 through 10. Helper text describes the selected range, for example the share of prescribers it covers.
• Lookback window is available in 30, 60, 90, 180, 365, and 730 day options. New selections default to 365 days. Helper text restates the choice in months.
• Cards open with their Decile and Lookback window controls already showing. Use Hide Filters to collapse them and Show Filters to bring them back.

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How trait groups combine

AND and OR operators appear in the saved summary so you can control how included trait groups combine. The parent operator at the top of the Audience Details panel controls how the groups combine with each other. Specialties is the exception. It shows a view-only OR instead of a toggle, because a practitioner is included if they hold any specialty you select. The pill is styled differently from the other groups to show that it cannot be changed, and hovering the info icon explains why.

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Default filters

Use Default filters in the Audience Details panel to set a Decile range and Lookback window once and apply them across your cards, instead of setting each card individually. Notes on how defaults interact with individual cards:

• Specialties cards are unaffected, since that group has no filters.
• You can still change Decile or Lookback window on an individual card after applying defaults.
• Applying defaults again overwrites every card, including cards you changed by hand.
• Reopening Default filters shows the values you last applied. Values you change without applying are discarded.
• Defaults are not saved with the audience. A new build starts again at deciles 3 through 10 and a 365 day lookback.

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Optimize audience

In Optimize audience, you refine the saved include rules before preview.

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Exclude audiences

The first section lets you exclude existing audiences from the same workspace. The picker lists audiences that are Campaign Ready or Processing, so a Draft or Error audience cannot be excluded.

• Click Add existing audience(s) to open the audience picker.
• The picker supports search and shows each audience with its status and created date.
• Selected audiences appear below the picker and can be removed before you continue.

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Active prescribers

The second section is Active prescribers. This section is controlled by a toggle. When it is turned on, Wrango shows two additional controls:

• Exclude prescriptions, which opens a picker to add prescription brands you want to exclude.
• Lookback period, which lets you choose None, Have prescribed in the last 180 days, Have prescribed in the last 365 days, or Have prescribed in the last 730 days.

Selected prescription brands appear as removable cards below the picker.

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Preview and audience size

The first audience size view appears in Preview audience. When you enter this step, Wrango generates the preview and may show Generating your audience preview… while the snapshot is being created. When the preview is ready, the page includes a left-side sections menu with:

• Total
• By specialty
• By state
• By city
• By gender

The preview content shows:

• Total audience size as the total count of healthcare practitioners.
• By specialty as a distribution card.
• By state as a distribution card.
• By city as a distribution card.
• By gender as a split distribution card.

If the preview returns zero matching practitioners, Wrango stops the flow there and sends you back to broaden the rules before you can continue.

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Save and completion

The Review step shows the final audience summary and a read-only view of the saved filters and exclusions. After you click Finish & process, Wrango submits the Audience and returns you to the dashboard or back to campaign setup if the builder was launched from a campaign flow. The new Audience then appears on the Audiences dashboard and continues through processing there.