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A Pixel tracks customer events on a specified website. Marketers and admins create pixels when they need website event tracking for Campaign attribution, Reports, or optional PLD Resolution. Campaign Attribution is included at no additional fee. It matches website activity to campaign impressions so you can see which ads drove healthcare professionals to your site. PLD Resolution is an optional paid upgrade billed at $5.00 CPM (per 1,000 page loads). When enabled, Wrango uses the pixel’s cookie and IP signals to identify which healthcare professionals visited your site. This unlocks practitioner-identity fields in website reporting, such as NPI, Specialty, and Practice Location. See Permissions for who can create pixels in a workspace.

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When to create a pixel

Create a pixel when you need to:
  • Install the Wrango Universal Pixel and Conversion Pixel snippets on a brand website.
  • Enable campaign attribution for website visits driven by your media.
  • Optionally enable PLD Resolution for practitioner-level website reporting.

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Create flow overview

The create flow has four steps:
  1. Pixel details
  2. Optional Upgrade
  3. Install pixel
  4. Review and confirm
Click Add Pixel on the Pixels dashboard to start. Wrango saves progress as a Draft until you confirm on the final step.
1

Pixel details

Enter the basics for the pixel and click Save & continue.Fields:
  • Pixel name (required)
  • Website URL (required, must be a valid http or https URL)
  • Description (optional)
  • Workspace tags (optional)
Validation:
  • Pixel name is required.
  • Website URL must be a valid URL (for example, https://www.example.com).
2

Optional Upgrade

Choose whether to enable PLD Resolution on top of Campaign Attribution.Campaign Attribution (included at no additional fee) lets you understand how campaigns drive website visits by matching site activity to campaign impressions.PLD Resolution (optional upgrade) identifies which healthcare professionals visited your site and unlocks practitioner fields in website reporting. Turning it on starts billable usage at 5.00CPM∗∗(per1,000pageloads).Forexample,500Kpageloadsinamonthwouldproducea∗∗5.00 CPM** (per 1,000 page loads). For example, 500K page loads in a month would produce a **2,500 USD invoice.If this is your first time through this step, choose one of:
  • I’m not interested to continue with campaign attribution only.
  • Enable PLD and continue to turn on PLD Resolution and continue.
If you already passed this step, use Continue to next step to move on.If you enable PLD Resolution here, you must finish and submit the pixel before you can turn it off. After the pixel is created, disable PLD from the pixel side panel on the Pixels dashboard.
3

Install pixel

Copy the Wrango pixel snippets and add them to your website.Wrango provides two install snippets:
  • Universal Pixel: add this code to every page of your HCP website.
  • Conversion Pixel: add this code to the pages where your key conversions happen, such as form submissions or sign-up confirmations.
Wrango recommends installing through a tag management system such as Google Tag Manager. Use Copy Code on each card to copy the snippet, then publish it on the site that matches your Website URL.Click Save & continue when you are ready to move to review. You can return to this step later from the builder step navigation.
4

Review and confirm

Review the saved details, PLD selection, tags, and both embed snippets, then click Confirm & Finish.The review summary includes:
  • Description
  • Website URL
  • Campaign Attribution (included at no additional fee)
  • PLD Resolution (On (Billable) or Off)
  • Tags, when present
  • Universal Pixel and Conversion Pixel snippets
If PLD Resolution is On (Billable), confirm you understand the billing impact at $5.00 CPM per 1,000 page loads before you finish.After you confirm, Wrango shows a success or processing state while the pixel moves forward.

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After a successful create

After you click Confirm & Finish:
  • The pixel is submitted and leaves Draft.
  • It appears on the Pixels dashboard.
  • Wrango shows a success or processing state while the pixel is set up.
  • Its status is Pending until Wrango detects the first event (such as a page load).
  • Once events arrive, status moves to Active or Inactive based on recent traffic. If no events arrive within 48 hours of creation, status becomes Error.
  • Copy the Universal Pixel and Conversion Pixel snippets anytime from the Code Embed tab in the pixel side panel.
Next steps:
  • Confirm both snippets are live on the correct pages of your website or tag manager.
  • Add the pixel to a Campaign when you need website reporting or attribution.
  • To turn off PLD Resolution after enabling it during creation, open the pixel side panel on the dashboard and disable it there after submit.