Website reporting

Website reporting shows how healthcare professionals visit and engage with your site, using data from an active pixel. Admins and marketers with workspace access can create and use Website reports. There are no extra role restrictions beyond workspace access.

​

Reports dashboard

Open Reports from the left navigation in Workspace view. The page title is Reports. Use Create report to add a new report. Search and Tags filter the dashboard table. Click a row to open the report builder.

​

Website tab columns

• Website (report name)
• Pixel (linked pixel)
• Tags
• Created (date and author)

​

What a Website report shows

A Website report is a performance table for one active pixel. You choose dimensions and metrics from the website reporting catalog, set a date range, sort columns, and download CSV data. The header title follows: {report name} – Website Performance Summary. The builder uses the same table layout as Campaign reporting, without separate chart or tile views.

​

Create a Website report

Website reports are created from Reports, not from the campaign builder. Wrango does not pre-select dimensions or metrics. You choose columns in the builder, then Save & Close to persist your selection.

​

Enable PLD for paid Website fields

Paid website dimensions and metrics require PLD Resolution on the pixel attached to the report. Configure PLD Resolution on the Pixel itself. It is not turned on from the campaign Reporting options step or from the Website report builder.

1. During Create a pixel, choose Enable PLD and continue on the Optional Upgrade step, or
2. Open the pixel on the Pixels dashboard and toggle PLD Resolution from the side panel About tab.

You can enable or disable PLD Resolution from the side panel after the pixel is created. When PLD is on, practitioner-identity fields such as NPI, Specialty, and Practice Location can appear in the website catalog as paid. When PLD is off, those paid fields are not available. For the full pixel flow, see Create a pixel. For paid fields on Campaign reports, see Campaign reporting.

​

Paid dimensions and metrics

Wrango loads dimensions and metrics for Campaign and Website reports from the reporting catalog API (/reports/dimensions-and-metrics). Each item includes a display label, grouping category, internal key, and a paid flag. Fields marked paid show a paid tag in the dimensions and metrics panel.

​

When paid fields are available

If the upgrade is off

• Website report linked to a pixel with PLD Resolution off: paid fields are not available in the catalog.
• Campaign report linked to a campaign with Script Lift Reporting & Offline Conversion Events off: paid fields are not available in the catalog.

If you select a paid field while the upgrade is off You can select the field in the panel and Wrango prompts you to turn on the matching upgrade:

• Turn on PLD Resolution for the pixel tied to the Website report from the Pixels dashboard or during Create a pixel.
• Turn on Script Lift Reporting & Offline Conversion Events in the Create Campaign Flow before the campaign is Active.

There are no other paid field sources. Every paid field is tied either to PLD Resolution on the pixel or to Script Lift Reporting & Offline Conversion Events on the campaign.

​

Pixel and Campaign reporting

• Website reporting is based on an active pixel you select when you create the report.
• Campaign reporting is based on an active campaign you select when you create the report. It does not use a pixel ID to load performance rows.

Website Reporting on a campaign (builder Reporting options step) links a pixel for campaign attribution when the campaign is published. That is separate from creating a Website Report under Reports.

​

Dimensions and metrics catalog

The platform groups fields by category in the left panel. Some fields may show a paid tag.

​

Dimensions and metrics (API)

Open a Website report in the product to see the current groups and fields for your workspace. When Activity Date Time (activity_date_time) is selected as a dimension, the date filter includes Time (UTC) for more precise ranges. Quick Selections (Last 28 days, Last 90 days, and Last 365 days) are available on the date filter for every report.

​

Paid fields (PLD)

When PLD Resolution is enabled on the report’s pixel, the catalog can include paid practitioner-identity dimensions such as: Fields without paid are available with a standard active pixel and do not require PLD.

​

Campaign builder vs Website reports

Website Reporting on a campaign (Reporting options step) links a pixel so published campaigns can attribute site visits to media. That does not create a Website report row on Reports. Create a Website Report under Reports when you want the full website performance table for an active pixel.

​

Open and edit a report

Builder controls match Campaign reporting, including panel Search (filters dimension and metric labels in the left panel), date range with Quick Selections and optional Time (UTC) when Activity Date Time is selected, Download, and the shared table behavior.

​

Export

Download opens Download full report, which exports every row for the selected columns and date range as a CSV. The dialog shows Rows to download, an Estimated time, progress while the export runs, and Cancel. There is no Share action for Website reports in the current product.