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Use the Create a Script Lift Report builder in Workspace view to define what you measure, which Campaigns to include, and how Wrango should compare your brand to the competitive set. When you submit, Wrango processes the report before metrics appear on the detail tabs. Both admins and marketers can create Script Lift reports in any workspace they can access. See Permissions.

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Before you start

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Enable Script Lift reporting on campaigns

A Campaign must be Active and must have had Script Lift Reporting & Offline Conversion Events turned on before publish to be added to a Script Lift report.
  1. In the Create Campaign Flow, open the Reporting options step while the campaign is still a Draft.
  2. Turn on Script Lift Reporting & Offline Conversion Events.
  3. Publish the campaign and wait until it is Active.
You cannot turn on Script Lift after a campaign is Active. Plan for Script Lift during campaign setup. That upgrade measures campaign reach, spend, and prescribing impact with visibility across channels and NPIs. It also adds prescribing-related fields to Campaign reporting, such as Gross TRX, Gross NRX, New Patients, and New Prescribers.
Only Active campaigns with Script Lift enabled appear when you add campaigns to a Script Lift report. A campaign can belong to only one Script Lift report at a time.

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Pricing

Script Lift reporting is billed with campaign delivery. Fees depend on which Destinations the campaign uses:
Channel typeLine item (when Script Lift reporting is on)Rate
Display, Video & Social (programmatic destinations such as Amazon, DV360, or The Trade Desk)Script Lift Reporting and PLD$5.00 per 1,000 impressions
Search Engines (Google Ads or Bing)Offline Conversion Events$1.50 per click
Platform fees are billed monthly from actual delivery volume. Estimates in the campaign builder are for planning purposes only. For how lift is calculated after campaigns run, see Script Lift methodology.

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Start the builder

  1. Open Workspace view and go to Reports.
  2. Click Create report.
  3. Select Script Lift Reporting & Offline Conversion Events, then continue.
You can also resume a Draft report from the Script Lift tab or All Reports. The builder heading is Create a Script Lift Report. The step bar includes Report details, Measure, Campaign, Competitive category, Conditions, and Review and confirm.

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Builder steps

1

Report details

  • Report name
  • Description (optional)
  • Workspace tags (optional)
Click Save & continue to create the report and move to Measure.
2

Measure

Under What do you want to measure?, choose Prescription brands with Add prescription brands. Select at category and brand depth, then confirm in Select prescription brands.These brands define what Script Lift measures on the report Overview and Build summary tabs.
3

Campaign

Under Choose a campaign, use Add a campaign to open Select campaign(s).
  • Search with Search campaigns
  • Add one or more Active campaigns
  • Remove a selected campaign with the X on its card
Campaigns already linked to another Script Lift report are disabled with a tooltip explaining they can only belong to one report at a time.
4

Competitive category

Under Choose a competitive category, select the broader drug class and competing brands for your product.Use Add prescription brands and confirm in Select prescription brands. This competitive set powers Competitive Overlap and By decile on the Practitioner tab.
5

Conditions

Under Choose your conditions, add diagnoses your product treats with Add condition and Select conditions.This supports Prescriber Condition Match on the Practitioner tab.
6

Review and confirm

Review Tags, Measure, Category, Conditions, and Lookback window (Prescriber 720 days, Patient 180 days).Click Create report to submit. Wrango shows Script Lift Report Created with Go to report details.
Script lift data updates every 30 days.

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After submission

  • Draft reports open the builder when selected from Reports.
  • Submitted reports open the Script Lift report detail view with Overview, Growth, Practitioner, Patient, and Build summary.
While data loads, tabs may show Your report is still processing until results are ready.

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Builder actions

From the builder header you can Save & close to return to Reports, or delete a draft with Delete report (permanent).