> ## Documentation Index > Fetch the complete documentation index at: https://docs.wrango.io/llms.txt > Use this file to discover all available pages before exploring further. # Website reporting > Create and read Website reports tied to pixels in Workspace view **Website reporting** shows how healthcare professionals visit and engage with your site, using data from an **active pixel**. **Admins** and **marketers** with workspace access can create and use Website reports. There are no extra role restrictions beyond workspace access. ## Reports dashboard Open **Reports** from the left navigation in **Workspace view**. The page title is **Reports**. | Tab | What it lists | | --------------- | --------------------------------------------------- | | **All Reports** | Campaign, Website, and Script Lift reports together | | **Website** | Website reports only | | **Campaign** | Campaign reports only | | **Script Lift** | Script Lift reports only | Use **Create report** to add a new report. **Search** and **Tags** filter the dashboard table. Click a row to open the report builder. ### Website tab columns * **Website** (report name) * **Pixel** (linked pixel) * **Tags** * **Created** (date and author) ## What a Website report shows A Website report is a performance table for one **active pixel**. You choose **dimensions** and **metrics** from the website reporting catalog, set a date range, sort columns, and download CSV data. The header title follows: `{report name} – Website Performance Summary`. The builder uses the same table layout as [Campaign reporting](/reports/campaign), without separate chart or tile views. ## Create a Website report Website reports are created from **Reports**, not from the campaign builder. In **Workspace view**, go to **Reports** and click **Create report**. On **What are you looking to report on?**, select **Website Report**, then click **Continue**. On **Add your Website Report details**, set: * **Report name** * **Description** (optional) * **Which website are you looking to report on?** (select an **active pixel**; required) * **Tags** (optional) Click **Continue** to open the report builder. Wrango does not pre-select dimensions or metrics. You choose columns in the builder, then **Save & Close** to persist your selection. ## Enable PLD for paid Website fields **Paid** website dimensions and metrics require **PLD Resolution** on the **pixel** attached to the report. Configure **PLD Resolution** on the **Pixel** itself. It is not turned on from the campaign **Reporting options** step or from the Website report builder. 1. During [Create a pixel](/pixels/create), choose **Enable PLD and continue** on the **Optional Upgrade** step, or 2. Open the pixel on the [Pixels dashboard](/pixels/dashboard) and toggle **PLD Resolution** from the side panel **About** tab. You can enable or disable **PLD Resolution** from the side panel after the pixel is created. When PLD is on, practitioner-identity fields such as **NPI**, **Specialty**, and **Practice Location** can appear in the website catalog as **paid**. When PLD is off, those **paid** fields are not available. For the full pixel flow, see [Create a pixel](/pixels/create). For paid fields on Campaign reports, see [Campaign reporting](/reports/campaign). ## Paid dimensions and metrics Wrango loads **dimensions** and **metrics** for Campaign and Website reports from the reporting catalog API (`/reports/dimensions-and-metrics`). Each item includes a display **label**, grouping **category**, internal **key**, and a **`paid`** flag. Fields marked **`paid`** show a **paid** tag in the dimensions and metrics panel. ### When paid fields are available | Report type | Upgrade | Where you turn it on | | ------------ | ----------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- | | **Campaign** | **Script Lift Reporting & Offline Conversion Events** | [Create Campaign Flow](/campaigns/create), **Reporting options** step (before publish only) | | **Website** | **PLD Resolution** | [Create a pixel](/pixels/create) **Optional Upgrade** step, or the pixel side panel on the [Pixels dashboard](/pixels/dashboard) | **If the upgrade is off** * **Website report** linked to a pixel with **PLD Resolution** off: **paid** fields are not available in the catalog. * **Campaign report** linked to a campaign with **Script Lift Reporting & Offline Conversion Events** off: **paid** fields are not available in the catalog. **If you select a paid field while the upgrade is off** You can select the field in the panel and Wrango prompts you to turn on the matching upgrade: * Turn on **PLD Resolution** for the pixel tied to the Website report from the [Pixels dashboard](/pixels/dashboard) or during [Create a pixel](/pixels/create). * Turn on **Script Lift Reporting & Offline Conversion Events** in the [Create Campaign Flow](/campaigns/create) before the campaign is **Active**. There are no other paid field sources. Every **paid** field is tied either to **PLD Resolution** on the pixel or to **Script Lift Reporting & Offline Conversion Events** on the campaign. ### Pixel and Campaign reporting * **Website reporting** is based on an **active pixel** you select when you create the report. * **Campaign reporting** is based on an **active campaign** you select when you create the report. It does not use a pixel ID to load performance rows. **Website Reporting** on a campaign (builder **Reporting options** step) links a pixel for campaign attribution when the campaign is published. That is separate from creating a **Website Report** under **Reports**. ## Dimensions and metrics catalog The platform groups fields by **category** in the left panel. Some fields may show a **paid** tag. ### Dimensions and metrics (API) Open a Website report in the product to see the current groups and fields for your workspace. When **Activity Date Time** (`activity_date_time`) is selected as a dimension, the date filter includes **Time (UTC)** for more precise ranges. **Quick Selections** (**Last 28 days**, **Last 90 days**, and **Last 365 days**) are available on the date filter for every report. ### Paid fields (PLD) When **PLD Resolution** is enabled on the report's pixel, the catalog can include **paid** practitioner-identity dimensions such as: | Label (examples) | | ----------------- | | NPI | | Specialty | | Practice Location | Fields without **paid** are available with a standard **active pixel** and do not require PLD. ## Campaign builder vs Website reports **Website Reporting** on a campaign (**Reporting options** step) links a pixel so published campaigns can attribute site visits to media. That does **not** create a Website report row on **Reports**. Create a **Website Report** under **Reports** when you want the full website performance table for an **active pixel**. ## Open and edit a report | Action | How | | ---------------------- | ------------------------------------------------------ | | Open from dashboard | Click the report row on **Website** or **All Reports** | | Edit name, pixel, tags | **View Details** in the report header | | Save column selections | **Save & Close** | | Clear selections | **Reset** | Builder controls match [Campaign reporting](/reports/campaign#report-builder-layout), including panel **Search** (filters dimension and metric labels in the left panel), date range with **Quick Selections** and optional **Time (UTC)** when **Activity Date Time** is selected, **Download**, and the shared table behavior. ## Export **Download** opens **Download full report**, which exports every row for the selected columns and date range as a CSV. The dialog shows **Rows to download**, an **Estimated time**, progress while the export runs, and **Cancel**. There is no **Share** action for Website reports in the current product.