> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wrango.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Script Lift report

> Open, read, and filter a Script Lift report in Workspace view

A **Script Lift report** connects campaign exposure to real prescription activity for a brand.

Reports live in **Workspace view** under **Reports**. Both **admins** and **marketers** with workspace access can view them. See [Permissions](/permissions).

To set up a new report, see [Create a Script Lift report](/reports/script-lift/create). For how **Net Impact (Your Audience vs Control)** is calculated, see [Script Lift methodology](/reports/script-lift/methodology).

## Reports dashboard

Open **Reports** from the left navigation in **Workspace view**. The dashboard title is **Reports**.

A tab bar filters the table by report type:

| Tab             | What it lists                                                   |
| --------------- | --------------------------------------------------------------- |
| **All Reports** | **Campaign**, **Website**, and **Script Lift** reports together |
| **Website**     | Website reports only                                            |
| **Campaign**    | Campaign reports only                                           |
| **Script Lift** | Script Lift reports only                                        |

**Script Lift** appears as its own tab alongside **Campaign** and **Website** reporting, and Script Lift rows also appear on **All Reports** with a type badge.

Use **Create report** to start a new report. **Search** and **Tags** filters apply to the table. Click a row to open the report or resume a draft builder.

### Script Lift tab columns

* **Name**
* **Status** (**Draft**, **Processing** or **Active**)
* **Associated Campaigns**
* **Tags**
* **Created** (date and author)

## Prerequisites

Only **Active** **Campaigns** with **Script Lift Reporting & Offline Conversion Events** turned on before publish can be added to a Script Lift report. Enable that upgrade in the [Create Campaign Flow](/campaigns/create) **Reporting options** step while the campaign is still a **Draft**, then publish and wait until the campaign is **Active**.

## How to open a report

| Starting point                         | What happens                                          |
| -------------------------------------- | ----------------------------------------------------- |
| **Script Lift** tab or **All Reports** | Click a **submitted** row to open the detail view     |
| **Draft** row                          | Opens **Create a Script Lift Report** to finish setup |

<Tip>Script lift data updates every 30 days.</Tip>

## Report header

Each detail view shows:

* Breadcrumbs: **Reports** / **Script Lift** / report name
* Report **name**
* **Created** date and creator name
* Optional **description**

Status banners can appear on any tab while data loads.Associated **Campaigns** set the **Analysis window** label on each tab (`+6 months post-campaign`).

## Tabs

### Overview

Summarizes media delivery and lists campaigns tied to the report.

| Section                       | What it shows                                                                                                                                   |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| **Measure**                   | **Prescription brands** selected at build time (counts by category depth)                                                                       |
| **Brand Performance Summary** | **Total Spend**, **Impressions**, **HCPs Reached**, **Avg Frequency**; **Analysis window** when campaigns are linked                            |
| **Associated Campaigns**      | **Campaign**, **Status**, **Tags**, **Total Spend**, **Impressions**, **HCPs Reached**, **Avg Frequency** (sparklines on spend and impressions) |

### Growth

Switch between **Total Impact (Gross)** and **Net Impact (Your Audience vs Control)**.

#### Total Impact (Gross)

Measures full prescribing volume among exposed HCPs and patients within **6 months after last exposure**. **New** prescribers use a **720-day** lookback; **new** patients use a **180-day** lookback.

<Frame caption="Total Impact (Gross) on the Growth tab: callout, KPI tiles with Cost Per badges, date and analysis window filters, cumulative line chart, and destination breakdown.">
  <img src="https://mintcdn.com/cluedigital/TO55xYPxworNLK3g/images/reports/script-lift/growth-total-impact-gross.png?fit=max&auto=format&n=TO55xYPxworNLK3g&q=85&s=94b50bc248c9d4746d9461db65023035" alt="Script Lift Growth tab with Total Impact Gross selected, showing the informational callout, four KPI tiles with Cost Per badges for New Prescribers, New Patients, New Prescriptions NRx, and Total Prescriptions TRx, date range and analysis window filters, a cumulative New Prescribers by Destination and Week line chart with Download control, and a Total New Prescribers by Destination bar list with Percentage and Count toggle." style={{ width: '100%', maxWidth: '449px', height: 'auto', display: 'block', margin: '0 auto' }} width="449" height="1024" data-path="images/reports/script-lift/growth-total-impact-gross.png" />
</Frame>

| Section                            | Controls                                                                                                               | What it shows                                                                                                                                |
| ---------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| **Filters**                        | **Select date range**; **Analysis window**                                                                             | Limits gross metrics and charts to a chosen range                                                                                            |
| **Total Impact (Gross) Overview**  | Four fixed metrics                                                                                                     | **New Prescribers**, **New Patients**, **New Prescriptions (NRX)**, **Total Prescriptions (TRX)**; each tile includes a **Cost Per →** badge |
| **Total Impact (Gross) Breakdown** | **By Week** / **By Month** / **By Year**; **By Destination** / **By Campaign** / **By Creative Type**; metric selector | **Cumulative** line chart with series legend; **Total … by …** bar list with **Percentage** / **Count** toggle                               |

The line chart title follows the pattern **Cumulative** `{metric}` **by** `{dimension}` **and** `{Week|Month|Year}`. Use **Download** on the chart card to export the chart.

#### Net Impact (Your Audience vs Control)

Shows incremental prescribing versus the control group after baseline adjustment, using the same **6-month** exposure window and **720-day** / **180-day** new-entity lookbacks. See [Script Lift methodology](/reports/script-lift/methodology) for the matching logic behind this view.

<Frame caption="Net Impact (Your Audience vs Control) on the Growth tab: callout, confidence filter, lift overview tiles, and campaign breakdown with exposed vs control bars.">
  <img src="https://mintcdn.com/cluedigital/TO55xYPxworNLK3g/images/reports/script-lift/growth-net-impact.png?fit=max&auto=format&n=TO55xYPxworNLK3g&q=85&s=fb5547a699bb0745e5e3f64dbbb7d097" alt="Script Lift Growth tab with Net Impact Your Audience vs Control selected, showing the informational callout with practitioner and patient lookback periods, a 90 percent confidence level filter, four overview cards with absolute impact, Lift percentage pills, and significance labels, and a Net Impact Breakdown table by campaign with lift, margin of error, and Exposed versus Control comparison bars." style={{ width: '100%', maxWidth: '828px', height: 'auto', display: 'block', margin: '0 auto' }} width="828" height="1024" data-path="images/reports/script-lift/growth-net-impact.png" />
</Frame>

| Section                  | Controls                                                                    | What it shows                                                                                                                                                                                        |
| ------------------------ | --------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Filters**              | **80%** / **85%** / **90%** / **95% Confidence Level**; **Analysis window** | Confidence applies to overview cards and breakdown rows                                                                                                                                              |
| **Net Impact Overview**  | Four metrics                                                                | **Absolute impact** value, **Lift →** percentage pill (green up / orange down), **Statistically significant** or **Not statistically significant**; **Not enough data** when results are unavailable |
| **Net Impact Breakdown** | Metric selector; **By Campaign** / **By Channel** / **By Destination**      | Table: dimension name, **Lift**, **Significance**, **Margin of error** (with **Lift range**), **Exposed** and **Control** bars with `n=` sample sizes                                                |

### Practitioner

**Total Impact (Gross) — Practitioner** describes gross prescribing among exposed HCPs; **new** prescribers use a **720-day** lookback.

| Section                    | Controls                                           | What it shows                                                                                                                                     |
| -------------------------- | -------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Filters**                | **All campaigns** or one campaign; **Quick views** | **HCPs Reached**, **Total Attributed HCPs** (TRx badge), **New-to-Brand Prescribers** (NBRx badge)                                                |
| Conversion summary         | —                                                  | Headline count, **HCPs Reached**, **Conversion Rate**                                                                                             |
| **Practitioner Breakdown** | percentage / count                                 | **By specialty**, **Competitive Overlap**, **Prescriber Condition Match**, **By decile**, **By state**, **By city**, **By device**, **By gender** |

### Patient

**Total Impact (Gross) — Patient** covers patients prescribed by exposed HCPs; **new** patients use a **180-day** lookback.

| Section               | Controls                                                                      | What it shows                                                         |
| --------------------- | ----------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| **Filters**           | **All campaigns** or one campaign; **Quick views**                            | **Total Attributed Patients** (TRx), **New-to-Brand Patients** (NBRx) |
| Conversion summary    | —                                                                             | Headline count, **Total Patients**, **Conversion Rate**               |
| **Patient Breakdown** | **By age**: **All** / **Female** / **Male** / **Unknown**; percentage / count | **By gender**, **By state**, **By payer** (table), **By payer type**  |

### Build summary

Read-only recap of report setup:

* **Tags**
* **Measure** (prescription brand depths)
* **Category** (competitive categories)
* **Conditions**
* **Lookback window**: **Prescriber** **720 days**, **Patient** **180 days**

## Related documentation

* [Create a Script Lift report](/reports/script-lift/create): builder steps and campaign prerequisites
* [Script Lift methodology](/reports/script-lift/methodology): control twin matching and significance
* [Permissions](/permissions): **Admin** and **Marketer** access in **Workspace view**