> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wrango.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started

> What Wrango is, who it is for, and how the main pieces fit together

Wrango is a workspace for pharma marketing teams to build healthcare professional (**HCP**) **Audiences**, activate them on advertising **Destinations**, and measure results in **Reports**. Customer teams use two roles: **Admins**, who set up the organization and **Workspaces**, and **Marketers**, who run day-to-day work inside the **Workspaces** they are invited to.

## Admin view and Workspace view

**Admin view** is the organization-level area where **Admins** manage **Workspaces**, **Team** members, and organization details. After sign-in, **Admins** land here by default. See [Admin view overview](/admin-view/overview) and [Permissions](/permissions).

**Workspace view** is where **Campaigns**, **Audiences**, **Destinations**, **Pixels**, **Reports**, and **Workspace tags** live. **Admins** can open every **Workspace** in the organization. **Marketers** only see **Workspaces** they were invited to. In a workspace you can access, both roles have full permissions for workspace work.

## Reusable assets

In Wrango, some items are built to be reused. You configure them once and attach them to as many **Campaigns** as you need. **Audiences**, **Destinations**, and **Pixels** all work this way, and teams typically call them assets.

Setting these up well up front pays off in three ways: less rework on each new campaign, consistent measurement across the campaigns that use them, and faster launches once the foundation is in place.

**Workspace tags** are not assets. They label and organize **Audiences**, **Campaigns**, **Destination** seats, and **Pixels** without affecting how those items run.

## Core building blocks

<Columns cols={2}>
  <Card title="Audience" icon="users" href="/audiences/dashboard">
    An **Audience** of HCPs built from your data or Wrango data, processed before use in **Campaigns**.
  </Card>

  <Card title="Destination" icon="map" href="/destinations/dashboard">
    An external advertising platform where **Audiences** are activated. Each **Destination** can have multiple seats.
  </Card>

  <Card title="Pixel" icon="scan-eye" href="/pixels/dashboard">
    Tracking on a brand website for campaign attribution and optional **PLD Resolution** in website reporting.
  </Card>

  <Card title="Workspace tag" icon="tags" href="/workspace-tags/dashboard">
    A flexible label to organize **Audiences**, **Campaigns**, and other workspace items.
  </Card>

  <Card title="Campaign" icon="flag" href="/campaigns/dashboard">
    A customer-defined initiative that targets **Audiences**, runs on **Destination** seats, and optional reporting upgrades.
  </Card>
</Columns>

## Reports

<Columns cols={3}>
  <Card title="Campaign reporting" icon="megaphone" href="/reports/campaign">
    Performance tables for a single **active campaign** across destinations.
  </Card>

  <Card title="Website reporting" icon="globe" href="/reports/website">
    Performance tables for site activity from an **active pixel**.
  </Card>

  <Card title="Script Lift report" icon="trending-up" href="/reports/script-lift/report">
    Prescribing impact for **Active** campaigns with **Script Lift Reporting & Offline Conversion Events** enabled.
  </Card>
</Columns>

## A typical first-time path

<Steps>
  <Step title="Set up your workspace">
    An **Admin** creates **Workspaces** and invites **Marketers** from [Admin view](/admin-view/overview). See [Workspaces in Admin view](/admin-view/workspaces) and [Team](/admin-view/team).
  </Step>

  <Step title="Build or import an audience">
    In **Workspace view**, open **Audiences** and [import a CSV](/audiences/import) or [build from Wrango data](/audiences/builder). Wait until the audience is **Campaign Ready**.
  </Step>

  <Step title="Connect destinations and create pixels">
    Add [destination seats](/destinations/add-seat) for the platforms you plan to use. [Create a pixel](/pixels/create) if you need website reporting or attribution.
  </Step>

  <Step title="Create and publish a campaign">
    Run the [Create Campaign Flow](/campaigns/create): attach **Campaign Ready** audiences, **Active** destination seats, a schedule, and any reporting options you need. Turn on **Script Lift Reporting & Offline Conversion Events** here if you plan to run a Script Lift report later. You cannot add that upgrade after the campaign is **Active**.
  </Step>

  <Step title="Retrieve Deal IDs and activate">
    After publish, copy Deal IDs from [Campaign details](/campaigns/details) when they appear and follow [Deal IDs and how to use them](/campaigns/deal-ids) to activate in your DSP.
  </Step>

  <Step title="Review results in Reports">
    Open **Reports** to build [Campaign reporting](/reports/campaign), [Website reporting](/reports/website), or open a [Script Lift report](/reports/script-lift/report) after you [create one](/reports/script-lift/create) for an **Active** campaign with Script Lift enabled.
  </Step>
</Steps>

## Where to go next

<Columns cols={3}>
  <Card title="Permissions" icon="shield" href="/permissions">
    How **Admin** and **Marketer** roles differ across **Admin view** and **Workspace view**.
  </Card>

  <Card title="Create Campaign Flow" icon="route" href="/campaigns/create">
    Step-by-step builder for audiences, destinations, reporting, and publish.
  </Card>

  <Card title="Script Lift methodology" icon="flask-conical" href="/reports/script-lift/methodology">
    How Wrango measures Net Impact against a matched control group.
  </Card>
</Columns>