> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wrango.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a pixel

> Set up a Wrango pixel to track website events, optional PLD Resolution, and install snippets

A **Pixel** tracks customer events on a specified website. **Marketers** and **admins** create pixels when they need website event tracking for **Campaign** attribution, **Reports**, or optional **PLD Resolution**.

**Campaign Attribution** is included at no additional fee. It matches website activity to campaign impressions so you can see which ads drove healthcare professionals to your site.

**PLD Resolution** is an optional paid upgrade billed at **\$5.00 CPM** (per 1,000 page loads). When enabled, Wrango uses the pixel's cookie and IP signals to identify which healthcare professionals visited your site. This unlocks practitioner-identity fields in website reporting, such as **NPI**, **Specialty**, and **Practice Location**. See [Permissions](/permissions) for who can create pixels in a workspace.

## When to create a pixel

Create a pixel when you need to:

* Install the Wrango **Universal Pixel** and **Conversion Pixel** snippets on a brand website.
* Enable campaign attribution for website visits driven by your media.
* Optionally enable **PLD Resolution** for practitioner-level website reporting.

## Create flow overview

The create flow has four steps:

1. **Pixel details**
2. **Optional Upgrade**
3. **Install pixel**
4. **Review and confirm**

Click **Add Pixel** on the [Pixels dashboard](/pixels/dashboard) to start. Wrango saves progress as a **Draft** until you confirm on the final step.

<Steps>
  <Step title="Pixel details">
    Enter the basics for the pixel and click **Save & continue**.

    Fields:

    * **Pixel name** (required)
    * **Website URL** (required, must be a valid `http` or `https` URL)
    * **Description** (optional)
    * **Workspace tags** (optional)

    Validation:

    * **Pixel name** is required.
    * **Website URL** must be a valid URL (for example, `https://www.example.com`).
  </Step>

  <Step title="Optional Upgrade">
    Choose whether to enable **PLD Resolution** on top of **Campaign Attribution**.

    **Campaign Attribution** (included at no additional fee) lets you understand how campaigns drive website visits by matching site activity to campaign impressions.

    **PLD Resolution** (optional upgrade) identifies which healthcare professionals visited your site and unlocks practitioner fields in website reporting. Turning it on starts billable usage at **$5.00 CPM** (per 1,000 page loads). For example, 500K page loads in a month would produce a **$2,500 USD** invoice.

    If this is your first time through this step, choose one of:

    * **I'm not interested** to continue with campaign attribution only.
    * **Enable PLD and continue** to turn on **PLD Resolution** and continue.

    If you already passed this step, use **Continue to next step** to move on.

    If you enable **PLD Resolution** here, you must finish and submit the pixel before you can turn it off. After the pixel is created, disable PLD from the pixel side panel on the [Pixels dashboard](/pixels/dashboard).
  </Step>

  <Step title="Install pixel">
    Copy the Wrango pixel snippets and add them to your website.

    Wrango provides two install snippets:

    * **Universal Pixel**: add this code to every page of your HCP website.
    * **Conversion Pixel**: add this code to the pages where your key conversions happen, such as form submissions or sign-up confirmations.

    Wrango recommends installing through a tag management system such as Google Tag Manager. Use **Copy Code** on each card to copy the snippet, then publish it on the site that matches your **Website URL**.

    Click **Save & continue** when you are ready to move to review. You can return to this step later from the builder step navigation.
  </Step>

  <Step title="Review and confirm">
    Review the saved details, PLD selection, tags, and both embed snippets, then click **Confirm & Finish**.

    The review summary includes:

    * **Description**
    * **Website URL**
    * **Campaign Attribution** (included at no additional fee)
    * **PLD Resolution** (**On (Billable)** or **Off**)
    * **Tags**, when present
    * **Universal Pixel** and **Conversion Pixel** snippets

    If **PLD Resolution** is **On (Billable)**, confirm you understand the billing impact at **\$5.00 CPM** per 1,000 page loads before you finish.

    After you confirm, Wrango shows a success or processing state while the pixel moves forward.
  </Step>
</Steps>

## After a successful create

After you click **Confirm & Finish**:

* The pixel is submitted and leaves **Draft**.
* It appears on the [Pixels dashboard](/pixels/dashboard).
* Wrango shows a success or processing state while the pixel is set up.
* Its status is **Pending** until Wrango detects the first event (such as a page load).
* Once events arrive, status moves to **Active** or **Inactive** based on recent traffic. If no events arrive within 48 hours of creation, status becomes **Error**.
* Copy the **Universal Pixel** and **Conversion Pixel** snippets anytime from the **Code Embed** tab in the pixel side panel.

Next steps:

* Confirm both snippets are live on the correct pages of your website or tag manager.
* Add the pixel to a **Campaign** when you need website reporting or attribution.
* To turn off **PLD Resolution** after enabling it during creation, open the pixel side panel on the dashboard and disable it there after submit.