> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wrango.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Deal IDs and how to use them

> Understand Wrango SSP Deal IDs and activate them in your DSP after publishing a campaign

When you publish a campaign through the [Create Campaign Flow](/campaigns/create), Wrango may generate up to four SSP Deal IDs, one per format. Each Deal ID binds your HCP **Audience** to the OpenX supply footprint and exposes it to your DSP as a deal.

This page covers what a Deal ID is, where to find it in Wrango, and how to activate it in your DSP.

<Note>
  Deal IDs apply to certain **Destination** types only. Depending on the destinations in your campaign, Deal IDs may not be provided.
</Note>

## Where Deal IDs appear in Wrango

| Location                               | What you see                                                                                                                                                                  |
| -------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Campaign Published** dialog          | A **Deal IDs** section. Deal IDs populate once campaign processing is complete. Until then, Wrango shows **Deal IDs will be available once campaign processing is complete.** |
| [Campaign details](/campaigns/details) | The **Deal IDs** panel with format labels, values, and **Copy** buttons once processing completes.                                                                            |

<Info>
  SSP Deal IDs typically appear in your DSP within **24 to 48 hours** after publishing. You can begin DSP setup once they are visible in the platform.
</Info>

<Note>
  Allow up to **60 minutes** after publishing for the SSP deal to appear in your DSP. Some platforms take longer to surface new deals.
</Note>

## What is a Wrango SSP Deal ID

A Wrango SSP Deal ID is your HCP audience bound to the OpenX supply footprint and exposed to your DSP as a deal. The supply pool is large (every property OpenX is connected to, on the open web and in-app), and the audience inside it is deterministic, verified HCPs only. You target the Deal ID and reach those providers wherever they show up.

You receive **one SSP Deal ID per format**. Use the IDs that match the creative you plan to run.

<Columns cols={2}>
  <Card title="Display" icon="monitor">
    Standard banner inventory across web and in-app.
  </Card>

  <Card title="Video" icon="play">
    Pre-roll, mid-roll, and outstream video placements.
  </Card>

  <Card title="CTV" icon="tv">
    Connected TV and streaming inventory.
  </Card>

  <Card title="Native" icon="layout-template">
    Native placements that match the look of host sites.
  </Card>
</Columns>

Each Deal ID gives you three things at once:

* **Deterministic targeting:** every impression is matched to a verified HCP using NPI-linked identity.
* **Massive supply footprint:** your audience runs across the entire OpenX footprint, including endemic medical inventory and the open web.
* **Closed-loop measurement:** Wrango ties exposure back to prescribing behavior so you can measure script lift, not just clicks.

<Tip>
  Providers spend most of their day outside clinical environments. A Wrango SSP Deal ID lets you reach the same HCP whether they are reading a medical journal or checking the news.
</Tip>

## Activate your Deal IDs in the DSP

Setup happens entirely in your DSP. Plan on about 30 minutes per format once the deal has synced.

<Steps>
  <Step title="Locate the deal in your DSP">
    Allow up to **60 minutes** after publishing for the SSP deal to appear in your DSP. Some platforms take longer.

    Search by the **SSP Deal ID** from your [Campaign details](/campaigns/details) page, or by the deal name you assigned in Wrango.

    Confirm the seat ID on the SSP deal matches the seat you are buying from.

    Supported DSPs include **The Trade Desk**, **DV360**, and any OpenX-connected DSP.
  </Step>

  <Step title="Accept the deal">
    Open the SSP deal record and click **Accept**. The deal is not available for targeting until you accept it.

    After acceptance, allow a short delay before the deal is fully active. Most platforms are ready within a few hours.

    Repeat for each format you intend to run. Display, Video, CTV, and Native each carry their own SSP Deal ID.
  </Step>

  <Step title="Attach the deal to a line item">
    Create your line item, then add the Wrango SSP Deal ID as the inventory source. The Wrango deal should be the **only** deal attached to that line item. The supply pool is already massive, so additional deals only dilute the audience.

    Set bidding to **Fixed CPM** and configure your bid to cover both media and the Wrango data fee. See **DSP-specific paths** below for TTD and DV360 instructions.

    <Warning>
      The Wrango SSP Deal ID is your only inventory source. Anything else dilutes the audience.
    </Warning>
  </Step>
</Steps>

### DSP-specific paths

<Tabs>
  <Tab title="The Trade Desk">
    Under **Inventory**, add the Wrango SSP Deal ID as a **Private Contract** (TTD's label for an SSP deal).

    Apply **only the Wrango SSP Deal ID** per ad group. Adding a second deal joins them with OR logic and reaches outside your HCP audience.

    Under **Bid Strategy**, use **Fixed CPM**. Disable **Predictive Clearing** on narrow audiences to avoid bid shading.
  </Tab>

  <Tab title="DV360">
    Add the Wrango SSP Deal ID under **Deals & Packages** (DV360's label for SSP deals) at the line item level.

    Remove **all exchanges** from Public Inventory. If left enabled, DV360 will serve against open inventory in addition to your SSP deal.

    Set bidding to **Fixed CPM** at or slightly above the expected clearing price. **Disable Optimize Fixed Bid** on narrow audiences. Auto-bidding underdelivers on narrow HCP segments.
  </Tab>
</Tabs>

### 4. Configure geo and audiences

**Geo (if necessary):** the Wrango SSP deal is intentionally open on geo. Apply state, DMA, or zip-level targeting on your DSP line item if your campaign brief requires it.

**Leave audiences open.** Do not layer additional audience segments (age, gender, behavioral, third-party) on top of the Wrango SSP deal. The HCP audience is already deterministic.

**Running an A/B test?** Do not narrow with DSP segments. Build a separate Wrango audience for each test cell instead.

<Warning>
  Audience overlays on a Wrango SSP deal shrink reach and break deterministic targeting.
</Warning>

### 5. Set bid, pacing, and frequency

**Bid floor:** set your bid to cover **media + Wrango data fee**. Bidding below the data fee will starve the line item. See [Bid floor math](#bid-floor-math) below.

**Pacing:** start on **Pace Even** (TTD) or standard pacing (DV360). Escalate only if pacing falls behind.

**Frequency caps:** start at **1x / hour** and **3x / day** per HCP. Do not double up on caps. If frequency is already set at the DSP seat or advertiser level, do not set additional caps at the campaign or ad group level.

**Inventory quality:** MFA inventory is **already excluded** on the Wrango deal using OpenX's tools. No additional action is required on your line item.

### 6. Traffic creative and launch

Traffic creative that matches the format of each Deal ID. Display creative on the Display deal, video on Video, and so on.

Confirm pixels and tracking are in place if you are measuring lift outside of Wrango's reporting.

Launch and monitor delivery for the first **24 to 48 hours** before adjusting any settings.

## Bid floor math

Your bid must cover both media and the Wrango data fee. If your max bid is below this combined rate, the line item will not win impressions.

Example:

| Component                     | Amount  |
| ----------------------------- | ------- |
| Expected media clearing CPM   | \$8.00  |
| Wrango data fee (Fixed CPM)   | \$15.00 |
| Minimum bid required to clear | \$23.00 |

Rule: set your bid to **media CPM + Wrango data fee**, and add a small buffer for clearing volatility.

### Recommended starting bids

Wrango campaign experts recommend these starting bids based on channel and selected products:

| Channel     | Media CPM | Target bid with audience | Target bid with audience and Script Lift |
| ----------- | --------- | ------------------------ | ---------------------------------------- |
| **Display** | \$4.00    | \$19.00                  | \$24.00                                  |
| **Video**   | \$12.00   | \$27.00                  | \$32.00                                  |
| **Native**  | \$4.00    | \$19.00                  | \$24.00                                  |
| **CTV**     | \$18.00   | \$33.00                  | \$38.00                                  |

## Do's and don'ts

<AccordionGroup>
  <Accordion title="Do">
    **Set bid floor = media + data fee.** A $15 data fee on $8 media clearing means a bid floor of at least **\$23**.

    **Apply only the Wrango SSP Deal ID per line item.** One deal per ad group keeps the audience clean.

    **Set frequency caps.** Start at **1x / hour** and **3x / day** to protect reach.

    **Apply geo on the DSP side.** The deal is open on geo by design. Restrict on your line item.

    **Match creative to format.** Each Deal ID is bound to one format.

    **Wait 24 to 48 hours before optimizing.** Let the DSP recalibrate before judging delivery.
  </Accordion>

  <Accordion title="Don't">
    **Don't layer additional audience targeting on top.** The Wrango audience is already deterministic.

    **Don't add a second SSP deal to the same ad group (TTD).** Deals are joined with OR logic and reach extends beyond your HCP audience.

    **Don't leave Public Inventory enabled (DV360).** Open exchanges will serve alongside the SSP deal and dilute the audience.

    **Don't bid below the data fee.** The line item will not clear auctions and pacing will stall.

    **Don't enable Predictive Clearing (TTD) or Optimize Fixed Bid (DV360).** Both shade bids down and starve narrow audiences.

    **Don't apply geo on the Wrango SSP deal.** Geo lives on the DSP side. Restricting both layers can over-narrow inventory.

    **Don't expect instant delivery.** Sync takes up to 60 minutes. Acceptance takes a few hours to fully activate.

    **Don't stack changes.** Adjust one lever at a time so you know what moved performance.
  </Accordion>
</AccordionGroup>

<Warning>
  If pacing stalls in the first 48 hours, check four things in this order: bid is at or above media + data fee, Predictive Clearing is off (TTD) or Optimize Fixed Bid is off (DV360), additional audience segments are not layered on top of the SSP deal, and frequency is not double applied across multiple levels (for example, campaign and ad set).
</Warning>

## Quick reference

| Setting                    | Recommended value                    | Where          | Why it matters                                         |
| -------------------------- | ------------------------------------ | -------------- | ------------------------------------------------------ |
| Deal acceptance            | Accept all relevant format IDs       | DSP            | Required before targeting can use the deal             |
| Inventory source           | Wrango SSP Deal ID only              | DSP line item  | Adding other deals reaches outside the HCP audience    |
| Bid strategy               | Fixed CPM                            | DSP            | Auto-bidding underdelivers on narrow audiences         |
| Bid                        | Media CPM + Wrango data fee + buffer | DSP            | Bids below the data fee will not clear                 |
| Predictive Clearing (TTD)  | Disabled                             | TTD            | Shades bids down and starves the line item             |
| Optimize Fixed Bid (DV360) | Disabled                             | DV360          | Shades bids down and starves the line item             |
| MFA inventory              | Already excluded by Wrango           | OpenX / Wrango | Handled upstream so your line item is clean by default |
| Frequency cap              | 1x / hour, 3x / day                  | DSP            | Protects reach across a finite audience                |
| Geo targeting              | Apply on DSP line item               | DSP            | Wrango deal is open on geo by design                   |
| Audience overlays          | None                                 | DSP            | Wrango audience is already deterministic               |
| Creative format            | Match each Deal ID                   | DSP            | Each ID is bound to one format                         |
| Optimization cadence       | One change per 24 to 48 hours        | DSP            | Lets DSP recalibrate; isolates impact of each lever    |